Clista Electric

How The Verb Agency’s Rebrand and Marketing Strategies Fueled Clista Electric’s Success

Clista Electric has long been a powerhouse in the electrical contracting industry, known for its expertise, innovation, and commitment to quality. However, as the market evolved, so did the need for a refreshed brand identity that reflected the company’s leadership and forward-thinking approach. To achieve this, Clista Electric partnered with The Verb Agency for a strategic rebrand that not only modernized its visual identity but also strengthened its market presence through targeted marketing strategies.

A Bold New Identity

The Verb Agency redesigned Clista Electric’s logo to embody strength, reliability, and innovation. The new visual identity preserved the company’s rich legacy while giving it a modern, professional edge that resonated with both existing and prospective clients. This updated branding was seamlessly integrated across all touchpoints, from digital platforms to job site signage, reinforcing consistency and credibility.

Strategic Marketing Initiatives

Beyond the logo refresh, The Verb Agency implemented a series of marketing strategies to amplify Clista Electric’s visibility and impact:

• Website & Digital Presence: A redesigned website with improved navigation, compelling visuals, and optimized content positioned Clista Electric as a thought leader in the industry. SEO enhancements increased search visibility, driving more qualified leads.
• Social Media Engagement: A content strategy highlighting Clista Electric’s expertise, notable projects, and community involvement increased engagement across LinkedIn, Facebook, and Instagram. Targeted campaigns showcased their contributions to high-profile developments like the Pittsburgh Terminal Redevelopment and Mill 19.
• Video & Storytelling: The agency produced high-quality video case studies and project showcases, bringing Clista Electric’s work to life and demonstrating the impact of their expertise.
• Client & Industry Outreach: A refined messaging strategy helped Clista Electric communicate its value proposition more effectively. Email campaigns, press releases, and participation in industry conferences reinforced its leadership in electrical contracting.
• Award Submissions & Recognition: The Verb Agency assisted in positioning Clista Electric for industry awards, securing recognition that further validated the company’s excellence and innovation.

Results That Speak for Themselves

The strategic rebrand and marketing efforts helped Clista Electric achieve greater market visibility, attract new business opportunities, and reinforce its standing as one of the nation’s top electrical contractors. By aligning the company’s branding with its industry-leading reputation, The Verb Agency ensured that Clista Electric continues to illuminate success for years to come.