Launching Field & Stream Stores for Dick’s Sporting Goods
Objective:
To establish a destination-level retail brand—Field & Stream Stores—that could directly compete with Cabela’s and Bass Pro Shops by catering to hunters, anglers, and campers.
Brand Development & Positioning:
Integrated Marketing & Loyalty Strategy:
Creative & Campaign Execution:
Grand Opening & Market Impact:
Key Takeaways:
This strategic marketing initiative transformed Field & Stream from concept to reality, creating a thriving retail brandthat reinforced Dick’s Sporting Goods as a leader in the outdoor space. By combining brand strategy, loyalty marketing, creative execution, and an impactful launch, the Field & Stream Store became a sought-after destination for outdoor enthusiasts. The success was underscored by the most successful grand opening in Dick’s history, solidifying the brand’s ability to capture and energize the outdoor market.