The Verb Agency and Vinciguerra Creative proudly earned a Silver ADDY® for their collaboration on the promotional campaign for the 42nd Annual Bluegrass Festival. The campaign’s highlight was a whimsical design featuring a festive frog perched on a mushroom, strumming a banjo. The promotional items included a glow-in-the-dark festival t-shirt, stickers, a “banjo froggie” coloring page for kids, and other fun merchandise. These creative elements captured the festival’s lively energy and enhanced the attendee experience.
The Wind Gap Bluegrass Festival is held annually in the small town of Wind Gap, nestled in the southeastern frontier of Pennsylvania’s Pocono Mountain Range. This area is renowned for its outdoor activities and serene natural beauty, providing a perfect setting for the festival. Each June, the town comes alive with the sounds of bluegrass music, the warmth of campfire stories, and the aromas of delicious back-country recipes prepared by “Deep Woods Chefs.”
Mountain View Park, the festival’s venue, offers free camping with a weekend ticket, including an overnight stay on Sunday. In addition to T-shirts selling out — so did their passes sold out weeks in advance! For more information on the Wind Gap Bluegrass Festival visit the festival’s official websiteor follow their social media channels.
